Syngenta –  Out into the field

As a bonus episode to the Plants Tour, Syngenta wanted to show the impact of its work beyond research, production sites and headquarters.
This project allowed us to experience what all the research and development ultimately supports: the work in the field and the production of food.

The challenge was to turn a broad and complex topic into a structured film. Through our authentic storytelling approach, we focused on real people, real relationships and the everyday responsibility behind agriculture. By accompanying members of Syngenta’s Swiss sales team, many of whom are farmers themselves or have a background in agricultural science, we were able to show a trusted relationship built over time.

Alongside the film, Syngenta created a dedicated website with quotes and additional context. During harvest, we also captured photographs that show the joy and relief of seeing hard work pay off.